"After the digital transformation, the marginal benefit of the home furnishing industry will be great. Therefore, the value of the industry is long-term, and it needs to continue to operate carefully and adhere to the long-term principle." On April 23, Oceanpine Capital's first salon of this year——
Digital Industry and New Retail Strategy Transformation was successfully held in China Century Building. In this salon, we are very honored to invite entrepreneur representatives from the home furnishing industry-Mr. Linpeng Wang, Chairman and CEO of EasyHome, to share his work on creating online and offline integration of decoration & furniture material sales, logistics distribution, home service, experience in the process of the new home improvement home model of financial services and so on.
Dr. Dongjun Ma, managing partner of Oceanpine Capital served as the host of this salon and interviewed Mr. Linpeng Wang on the spot to discuss how to make full use of digital technology to make the most complex consumer activities, home and home activities of humans enjoyable, and create home decoration and furniture in the digital age Industry Internet platform for the industry. There were also dozens of important participants in the new consumer and new retail fields, including multinational companies, domestic leading companies, scientific research institutions and top investment institutions. At the salon, everyone had an in-depth discussion and comprehensively analyzed the future of the home consumer industry from different angles and dimensions such as policy, market, technology, and capital.
The "changed" and "unchanged" of the EasyHomeThe home furnishing industry is an old industry, closely related to everyone and their family, and also related to the happiness index of many people, but the nature of the work is very hard and the industry has many pain points.
In addition, the rise of Internet e-commerce and digitalization in the past two years has made the track of good business models be rushed, but the offline chain of the home furnishing industry is too long, and the digital integration of online and offline has only just begun.
Some people say that there are two types of companies in the future: digital companies and companies that have been digitally transformed. The home furnishing industry is being transformed.
The more pain points in an industry, the higher the benefits of digital transformation. I also read a lot of books in my spare time, such as Su Shimin and Zhang Lei's books, and got a lot of inspiration.
After the digital transformation, the marginal benefit of the home furnishing industry will be great. Therefore, the value of the industry is long-term, and it needs to continue to operate carefully and adhere to the long-term principle. Source：Oceanpine Capital
